Fundacion Telefonica Shows How Noise Can Overpower New Ideas
Laura McQuarrie — May 29, 2014 — Marketing
References: fundacion.telefonica & adsoftheworld
When you're surrounded by noise and constant distractions, it can be difficult to think clearly, as demonstrated by these Fundacion Telefonica ads.
Fundacion Telefonica works with Information and Communication Technologies as it comes to educational, social and cultural development and focuses on forward-thinking for the years to come.
Although actual sound isn't something that is typically integrated into print ads, it can be simulated quite well visually. This is done quite well in these ads, where profound quotes from influential people like Thomas Edison and Sir Anexander Fleming are overlaid with bold, buzzing, colorful text that makes the messages underneath extremely hard to read. If the quotes weren't from such well-known people, you might not even be able to read them at all, which is precisely the point.
Fundacion Telefonica works with Information and Communication Technologies as it comes to educational, social and cultural development and focuses on forward-thinking for the years to come.
Although actual sound isn't something that is typically integrated into print ads, it can be simulated quite well visually. This is done quite well in these ads, where profound quotes from influential people like Thomas Edison and Sir Anexander Fleming are overlaid with bold, buzzing, colorful text that makes the messages underneath extremely hard to read. If the quotes weren't from such well-known people, you might not even be able to read them at all, which is precisely the point.
Trend Themes
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Creative Noise Simulations — Creating visually simulated noise to disrupt traditional advertising methods.
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Multisensory Advertising — Incorporating sound and visual elements to grab consumers' attention.
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Interactive Print Ads — Using technology to create interactive experiences with print advertisements.
Industry Implications
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Advertising & Marketing — Exploring new ways to engage and captivate audiences through disruptive advertising techniques.
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Education — Integrating sensory elements into educational materials to enhance learning experiences.
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Printing — Incorporating technology into printing processes to create interactive and engaging print advertisements.
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