Phocus is on a mission to redefine the functional sparkling water category with refreshing and energizing Natural, Peach, Grapefruit, Blood Orange, Yuzu & Lime and Cucumber flavors, plus its all-new Cola variety for soda lovers. Cola represents a cleaner alternative to soda and energy drinks, as it sets itself apart with a formula containing natural caffeine from tea and the amino acid L-theanine. The guilt-free Phocus Cola boasts notes of cinnamon, citrus, vanilla and caramel to appeal to the modern consumer.
As Phocus Co-Founder Tom O'Grady says, "Phocus Cola really makes you rethink what it means to be a sparkling water versus a soda by deriving the classic cola flavor from natural extracts, but maintaining the Phocus commitment to natural caffeine, refined carbonation, and most importantly, no bad-for-you additives."
Image Credit: Phocus
Key Themes Behind This Trend
- Functional Sparkling Water
- Opportunity to create healthier sparkling water options with functional benefits like natural caffeine and amino acids.
- Soda Alternative
- Opportunity to disrupt the soda industry with cleaner, guilt-free alternatives using natural extracts and no bad-for-you additives.
- Innovative Flavors
- Opportunity to cater to modern consumers' desire for unique flavor profiles with non-traditional options like cucumber and yuzu.
Where This Applies
- Beverage Industry
- Functional sparkling waters with innovative flavors can disrupt the traditional soda and energy drink markets.
- Health and Wellness Industry
- Functional sparkling waters with natural ingredients can tap into the growing demand for healthier beverage options.
- Retail Industry
- Innovative sparkling water brands with unique flavors and functional benefits can attract younger consumers and disrupt the traditional beverage aisles.
