Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Fudge-Filled Cookies

The Chewy Chips Ahoy! Fudge Filled Cookies Were Inspired by Hershey's

— July 28, 2021 — Lifestyle
The Chewy Chips Ahoy! Fudge Filled Cookies bring two iconic brands together and now, cookie and chocolate lovers can enjoy the taste of Chips Ahoy! cookies inspired by Hershey's. The Hershey's-inspired fudge flavor features a filled center and this is a treat that hopes to make the summer season a little sweeter.

While anyone with a sweet tooth will be eager to try a cookie straight out of the packaging, the brand suggests adding it to ice cream to make an extra special sweet treat to "turn any ordinary day into a Fundae."

Constantly looking for ways to surprise and delight consumers with fresh new takes on the classic chocolate chip cookie, Chips Ahoy! is adding yet another success to its product portfolio.
Trend Themes
1. Brand Collaboration - Chips Ahoy! and Hershey's coming together to create a new flavor of cookies showcases the trend of brand collaborations, opening up opportunities to collaborate with other brands in different industries.
2. Filled-center Snacks - The creation of Chewy Chips Ahoy! Fudge Filled Cookies shows the trend of filled-center snacks, which presents innovation opportunities in creating new and unique flavors to surprise and delight consumers.
3. Premium Treats - Adding the cookies to ice cream demonstrates a trend in creating premium treats, opening possibilities to innovate on similar products that can complement consumption with other food and beverage items.
Industry Implications
1. Food and Beverage - The food and beverage industry benefits from trends in brand collaborations, filled-center snacks, and premium treats by partnering with other brands, creating new snack items and expanding on complementary products, like ice cream.
2. Confectionery - The confectionery industry can learn from the filled-center snack trend by innovating on unique and creative flavors, attracting more customers and increasing revenue.
3. Retail - Retailers can leverage these trends by partnering with brands to offer exclusive products, and by offering premium treats like ice cream and other confectionery products, increasing their sales and attracting more customers.
3.6
Score
Popularity
Activity
Freshness