Free-from foods have become commonplace in the market as consumers seek out alternatives to their favorite products, so the Fruittella Fruit Jellies have been unveiled to offer an additional lineup of familiar options for them to pick up.
The candies come in the Fruit Jellies Duos and the Fruit Jellies Coins varieties, which are both free from sugar, dairy and gluten with no artificial flavorings or colorings in the mix. The Fruit Jellies Duos come in Strawberry Apple, Strawberry Lemon and Strawberry Orange flavors, while Fruit Jellies Coins come in Raspberry, Strawberry and Blackberry flavors.
Fruittella Product Manager at PVM Kate Howe spoke on the new Fruittella Fruit Jellies saying, "We have found there is a challenge associated with confectionery within the ‘better for you’ category and that’s why we continually invest in broadening our range in this area. Too many times brands expect shoppers to compromise on quality and taste as they make conscious sweet treat choices, which means they can often overlook confectionery as a result, and we want to change that. The vegan market is expected to soar to £1.1bn by 2023 and the number of diabetics has more than doubled in the last 20 years to five million people – we know the appetite for alternatives is not going anywhere and that’s the demand these products respond to.”