Gerber is introducing Organic Fruit Infused Water as an on-the-go hydration range for toddlers. The beverages rely on 94% water and real organic fruit puree and natural flavors, helping to avoid the use of added sugars, artificial sweeteners or artificial flavors in the product. Designed for use on the go, Gerber Organic Fruit Infused Water is packaged into spill-proof pouches with resealable lids and comes in refreshing varieties like cherry.
Although food choices play an important part in keeping young ones nourished, Erin Quann, Ph.D., R.D., Head of Medical Affairs at Gerber/Nestlé Nutrition says that "beverages contribute 27% of a toddler's daily calorie intake." As such, these new products from Gerber set themselves apart in the baby aisle.
Image Credit: Gerber
Key Themes Behind This Trend
- Fruit-infused Toddler Beverages
- There is a growing trend towards healthier and organic beverages for toddlers that use real fruit and natural flavors to avoid added sugars and artificial ingredients.
- Spill-proof Pouch Packaging
- Packaging beverages in spill-proof pouches with resealable lids is becoming a popular trend for on-the-go toddler beverages, offering convenience and ease of use to busy parents.
- Hydration as a Key Nutritional Focus
- With beverages contributing to a large part of a toddler's daily calorie intake, there is a growing trend towards hydration-focused products that encourage healthy hydration habits in young children.
Where This Applies
- Baby and Toddler Beverages
- The baby and toddler beverage industry has the opportunity to disrupt the market by offering healthier beverage options that use real fruit, natural flavors, and encourage hydration as a key nutritional focus.
- Spill-proof Packaging
- The packaging industry can disrupt the market by focusing on innovative spill-proof packaging for on-the-go beverage products, offering convenience and easy to use options for busy parents.
- Organic Beverages
- The organic beverage industry has the opportunity to expand and disrupt the market by offering more options for organic and natural fruit-infused beverages for toddlers and young children.
