The Swedish alcoholic cider brand, Rekorderlig, recently announced that all seven of its fruit-infused ciders will now be vegan-friendly. The company has done this by removing the gelatin -- a filtering agent derived from animal body parts -- from its fizzy beverages. Instead, Rekorderlig will be using Vega gel, a vegan product that performs the same role as its animal-based counterpart.
According to the brand, “Rekorderlig has developed a new brewing process, which allows for the removal of gelatin as a filtering agent, to cater to the current market needs and consumer trends in health, climate change, and animal well-fare.” This progressive move by the organization will be popular with both vegan and flexitarian demographics, and Rekorderlig's new can and bottles will clearly identify its new vegan-friendly process to appeal to these markets.
Key Themes Behind This Trend
- Vegan-friendly Alcoholic Beverages
- Removing animal-based filtering agents from alcoholic beverages to cater to the growing vegan and flexitarian demographics, providing an opportunity for brands to tap into this market.
- Sustainable Brewing Processes
- Developing new brewing processes that align with consumer trends in health, climate change, and animal welfare, allowing brands to differentiate themselves and appeal to eco-conscious consumers.
- Transparent Product Labeling
- Clearly indicating vegan-friendly processes and ingredients on product labels to communicate with the target market and attract consumers who prioritize ethical and sustainable choices.
Where This Applies
- Alcoholic Beverage Manufacturing
- Opportunity for alcoholic beverage manufacturers to innovate their production processes to create vegan-friendly product lines and cater to the growing consumer demand for ethical and sustainable options.
- Plant-based Food and Beverage
- With the rise of vegan and flexitarian diets, the plant-based food and beverage industry can explore collaborations with alcoholic beverage brands to create fruit-infused ciders and expand their product offerings.
- Sustainable Packaging
- As brands become more focused on sustainability, the packaging industry has an opportunity to develop eco-friendly and recyclable packaging solutions that align with the values of vegan and eco-conscious consumers.
