The popular Fruit Ninja app has inspired everything from real-life fruit-slashing activities to video games and plush toys, and it is now also being turned into a new YouTube Red Original series for kids.
'Fruit Ninja: Frenzy Force' will soon be released as a 13-episode 3D animated series based off of the chart-topping mobile game. Kids will be introduced to a cast of four warriors, each of which has a special fruit-inspired superpower that they will use to take down their enemies. Most interestingly, Fruit Ninja: Frenzy Force is being produced by Halfbrick Studios, the same studio that first developed Fruit Ninja.
Considering that the Angry Birds app has been turned into a movie that made millions at the box office, there will likely be plenty more apps that will offer other forms of kid-friendly entertainment beyond mobile games.
Key Themes Behind This Trend
- App-based Animation
- More apps will be turned into animated series, opening up opportunities for app developers to expand their brand beyond the mobile platform.
- Mobile Game-based Content
- Mobile games will continue to inspire TV and movie adaptations, providing opportunities for media companies to tap into the lucrative gaming market.
- Superpower-driven Storylines
- Stories featuring characters with powers based on everyday objects will become more popular, opening up opportunities for toy companies to develop merchandise that complements these storylines.
Where This Applies
- App Development
- There is an opportunity for app developers to expand their brand awareness and revenue beyond mobile platforms by developing content that can be adapted into TV and movie formats.
- Media Production
- Opportunities exist for media production companies to tap into the massive gaming market by producing TV and movie adaptations of popular mobile games.
- Toy Manufacturing
- Companies in the toy industry can capitalize on the trend of superpower-driven storylines by developing merchandise that complements popular animated TV shows and movies based on these storylines.
