There are already plenty of traditional fruit liqueur products on the market, but Coxy's Kent Liqueurs add interest and variety to what's currently available. Flavors from the brand include exotic ingredient fusions like Raspberry & Rose, Plum & Cardamom and Strawberry & Chilli, which put an emphasis on fruit and botanical ingredients.
When Sand Creative worked on the branding for Coxy's Kent Liqueurs, it sought "to shake off the dusty 'back of the cabinet' image of liqueurs." To convey that these liqueurs are far from ordinary, the agency opted to combine the image of the famous white horse of Kent and its pet dog Minstrel's head.
Botanical ingredients are now coming into the spotlight as many consumers seek novel flavors that won't compromise health.