New York-based start-up Jinn & Co sets itself apart by creating plant-based artisanal fruit jellies with broad-spectrum hemp oil. The handmade, small-batch fruit jellies are offered in flavors like Mango-Guava & Lychee, Strawberry & Peach, while Jinn & Co also offers fruit and nut bites in varieties such as Magic Island (Pineapple, Coconut & Date) and Open Sesame (Tahini, Date & Citrus.) Through these products, the brand is passionate about sharing the power of nature and the medicinal benefits of plants through food.
As "Jinn" is an Arabic word that roughly translates to mean "spirits," the packaging for the products embraces Middle Eastern design influences.
Changed legislation and perceptions around cannabis have created an opportunity for edibles to become aligned with refined, controlled experiences.
What's Driving This Trend
- Plant-based Artisanal Edibles
- Opportunity for creating plant-based artisanal edibles with unique and interesting flavors.
- Broad-spectrum Hemp Oil
- Disruptive innovation opportunity in using broad-spectrum hemp oil in food products for its medicinal benefits.
- Middle Eastern Influenced Packaging
- An opportunity for incorporating Middle Eastern design influences in packaging for edibles.
Who This Affects Most
- Food and Beverage
- Unique and flavorful plant-based artisanal edibles can disrupt the food and beverage industry.
- Cannabis and Hemp
- The use of broad-spectrum hemp oil in food products presents disruptive innovation opportunities in the cannabis and hemp industry.
- Packaging and Design
- Incorporating Middle Eastern design influences in packaging for edibles can create disruptive innovation opportunities in the packaging and design industry.
