Jacqueline Biggs — June 22, 2006 — Lifestyle
References: dailytelegraph.news.au
Capitalising on the cash rich time poor generation – Heinz have invented the frozen baked bean sandwich, which simply needs to be heated in a toaster. The impending launch is supported by a somewhat spurious rationale:
"If people take the time to cook beans and put it on toast, why shouldn't we cut the process for them and give them beans on toast?"
Surely I am not alone in thinking it takes the same amount of time to cook beans as it does to toast bread:..?
"If people take the time to cook beans and put it on toast, why shouldn't we cut the process for them and give them beans on toast?"
Surely I am not alone in thinking it takes the same amount of time to cook beans as it does to toast bread:..?
Trend Themes
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Convenience Food Innovations — The development of easy-to-prepare food such as the frozen baked bean sarnies presents an opportunity for companies to produce more nutritious and tasty ready-to-eat meals.
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Automation of Meal Preparation — Companies can capitalize on busy lifestyles and create new innovations that automate meal preparation.
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Sustainable Packaging Solutions — As more consumers shift towards environmentally-friendly products, companies can innovate sustainable packaging solutions for convenience food products.
Industry Implications
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Food and Beverage — The food and beverage industry can leverage the trend of ready-to-eat meals and automation in meal preparation to create new products.
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Packaging — The packaging industry can work on developing sustainable packaging options for convenience food products.
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Consumer Goods — Companies that specialize in producing consumer goods have an opportunity to capitalize on the demand for easy-to-prepare and time-efficient products.
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