Love-Themed Toastie Boxes

Costa Coffee Created a Shareable Heinz Beanz & Cheese Toastie

For a limited time in February, Costa Coffee is offering a limited-edition Heinz Beanz & Cheese Toastie that comes in a special love-themed sharing box. The product is being made available from February 12th to 14th at select stores, and it can be conveniently ordered via Uber Eats to quickly treat a Valentine.

The simple, shareable toastie comes along with research commissioned by Costa Coffee that shares that 46% of people think that the most authentic way to show someone you love them is to bring them a coffee in bed. As Costa Coffee puts it, "While a minority still aspire to Michelin starred dinners, designer aftershave and diamond jewellery for Valentine’s Day, for most of us, a comforting shared meal or hot drink in bed is a more authentic way of showing our other half love."

Limited-edition Food Products
Creating limited-edition food products with unique packaging or themes to cater to special occasions or holidays.
Convenient Food Delivery Services
Partnering with food delivery services like Uber Eats to make ordering and delivering food more convenient for customers.
Sharing Economy
Creating shareable food products or experiences that cater to customers who prefer to share their meals with friends or loved ones.

Sectors Adopting This

Food and Beverage Industry
Innovations in food and beverage industry to develop special limited-edition menu items for special occasions and holidays.
Food Delivery Industry
Partnering with restaurants to expand menu offerings and provide delivery options for customers.
Packaging Industry
Innovating in the packaging industry to create unique and special designs for limited-edition food products.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 31%
Freshness 10%

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