Jagermeister's Unique Festival Promotion
Holger Mohr — June 19, 2009 — Marketing
References: ringrocker & festivalhopper.de
The German Outdoor Festival Summer comes along with some interesting promotions. Jägermeister, one of the most famous German digestifs, is traveling around with a flying liqueur bar which allows festival vistors to have their drinks 50 meters over the festival ground and give them a great view to the stage.
Another amazing festival promotion featured in the above gallery is Warsteiner, the German beer brand, who is using eco-friendly deluxe tents from my-hab to build up a Warsteiner village, giving the visitors a dry and deluxe place to sleep and relax.
Another amazing festival promotion featured in the above gallery is Warsteiner, the German beer brand, who is using eco-friendly deluxe tents from my-hab to build up a Warsteiner village, giving the visitors a dry and deluxe place to sleep and relax.
Trend Themes
-
Event Marketing — Using unique and engaging experiences as a way to promote a product or service during events.
-
Eco-friendly Innovation — Incorporating sustainability and environmental responsibility into products and services to appeal to socially conscious consumers.
-
High-flying Promotions — Offering elevated experiences for event attendees to provide a unique and memorable experience.
Industry Implications
-
Alcohol Beverage — Using creative and unconventional event marketing tactics to promote beer and spirits in a crowded market.
-
Outdoor Recreation and Leisure — Incorporating sustainable and innovative accommodations for festival attendees to provide a more luxurious and eco-friendly experience.
-
Event Production and Planning — Providing high-flying and other experiential promotions as a way to stand out in a competitive industry and offer unique experiences for clients and attendees.
4.4
Score
Popularity
Activity
Freshness
