Junk food is one thing that's synonymous with vending machines, but Vingoo is hoping to reverse the notion of convenience being unhealthy with its fresh juice vending machine. Rather than spouting out candy or chocolate bars, Vingoo's vending machines are stocked with whole, fresh oranges. After a customer has pressed a button to order juice, the machine instantly gets to work peeling, squeezing and pressing the juice before it is poured. In the process, there aren't any additional preservatives, sugars or added to the drinks.
The idea began as something that would be able to dispense multiple kinds of fruits, like a smoothie-making machine, but since the maintenance costs were too high, the machine now specializes in fresh pressed orange juice. Vingoo is set up in locations like malls, subways and airports, so that fresh juice is easy to come by.
Key Themes Behind This Trend
- Fresh Juice Vending Machines
- Disruptive innovation opportunity: Explore the potential for expanding the range of fresh juice options beyond just oranges in vending machines.
- Healthy Convenience
- Disruptive innovation opportunity: Develop vending machines that offer a variety of healthy options beyond junk food.
- Preservative-free Beverages
- Disruptive innovation opportunity: Create vending machines that provide preservative-free beverages on demand.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Introduce technological advancements in vending machines to cater to health-conscious consumers.
- Automation
- Disruptive innovation opportunity: Implement automation technology to streamline the process of producing fresh juice in vending machines.
- Retail
- Disruptive innovation opportunity: Partner with retailers to establish fresh juice vending machines in high-traffic locations such as malls, subways, and airports.
