A French Grocery Store Time Travels to Answer "The Chicken or the Egg"
Ellen Smith — January 19, 2021 — Marketing
References: adweek
The latest ad spot from the French grocery store chain, U Shops, sets out to answer the age old question: What came first the chicken or the egg?
The aptly named ad, “La Poule”, translating to The Hen, follows a fully grown chicken as it reverses through life. The viewer watches as the now-infant chick time travels back into its shell, eventually barreling through time. The now-unhatched egg is seen in the trenches of the World War 2, in a Victorian-era garden, passing through Vikings, and eventually rolling through a caveman's cave. Finally making its way to a dinosaur-ridden world, the narrator reveals that while the mystery remains unsolved, what isn't a mystery are the free-range eggs U Shops now uses.
Image Credit: TBWAParis / U Shops
The aptly named ad, “La Poule”, translating to The Hen, follows a fully grown chicken as it reverses through life. The viewer watches as the now-infant chick time travels back into its shell, eventually barreling through time. The now-unhatched egg is seen in the trenches of the World War 2, in a Victorian-era garden, passing through Vikings, and eventually rolling through a caveman's cave. Finally making its way to a dinosaur-ridden world, the narrator reveals that while the mystery remains unsolved, what isn't a mystery are the free-range eggs U Shops now uses.
Image Credit: TBWAParis / U Shops
Trend Themes
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Time-travel Advertising — Using time-travel as a creative strategy for advertising campaigns.
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Farm-to-table Marketing — Highlighting the source and origin of products as a key part of marketing.
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Humor in Branding — Incorporating humor into advertising and branding to make products and services more memorable and relatable.
Industry Implications
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Grocery Stores — Using creative and engaging advertising campaigns to capture the attention of consumers and differentiate themselves in a competitive market.
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Food and Beverage — Leveraging the farm-to-table movement and the importance of product origin to build trust and authenticity with consumers.
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Advertising and Marketing — Incorporating humor and creativity into branding and advertising to deliver a memorable message and stand out in a crowded market.
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