The latest ad spot from the French grocery store chain, U Shops, sets out to answer the age old question: What came first the chicken or the egg?
The aptly named ad, “La Poule”, translating to The Hen, follows a fully grown chicken as it reverses through life. The viewer watches as the now-infant chick time travels back into its shell, eventually barreling through time. The now-unhatched egg is seen in the trenches of the World War 2, in a Victorian-era garden, passing through Vikings, and eventually rolling through a caveman's cave. Finally making its way to a dinosaur-ridden world, the narrator reveals that while the mystery remains unsolved, what isn't a mystery are the free-range eggs U Shops now uses.
Image Credit: TBWAParis / U Shops
What's Driving This Trend
- Time-travel Advertising
- Using time-travel as a creative strategy for advertising campaigns.
- Farm-to-table Marketing
- Highlighting the source and origin of products as a key part of marketing.
- Humor in Branding
- Incorporating humor into advertising and branding to make products and services more memorable and relatable.
Who This Affects Most
- Grocery Stores
- Using creative and engaging advertising campaigns to capture the attention of consumers and differentiate themselves in a competitive market.
- Food and Beverage
- Leveraging the farm-to-table movement and the importance of product origin to build trust and authenticity with consumers.
- Advertising and Marketing
- Incorporating humor and creativity into branding and advertising to deliver a memorable message and stand out in a crowded market.
