The Freehand Hotel New York Was Built in a 1928 Historic Building
Madison Mackay — March 13, 2018 — Art & Design
References: freehandhotels & wallpaper
The Freehand Hotel is a chain of luxury hotels that just opened a new location in New York City. The new hotel was built inside a classic flatiron building the George Washington Hotel, which was originally built in 1928.
In the flatiron neighborhood, this hotel is a modern space with warm colors and vibrant textures. The building features custom-made furniture, built specially for the space -- taking a contemporary twist with restored original pieces. Commissioned from Bard's College Live Arts Program, the site-specific art adds a unique design style while still supporting local artists.
With a stylish bar attached to the lobby, the Freehand hotel offers high-end amenities perfect for tourism and business travel -- making each stay as comfortable and fun as possible.
In the flatiron neighborhood, this hotel is a modern space with warm colors and vibrant textures. The building features custom-made furniture, built specially for the space -- taking a contemporary twist with restored original pieces. Commissioned from Bard's College Live Arts Program, the site-specific art adds a unique design style while still supporting local artists.
With a stylish bar attached to the lobby, the Freehand hotel offers high-end amenities perfect for tourism and business travel -- making each stay as comfortable and fun as possible.
Trend Themes
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Luxury Hotels — There is a growing trend of luxury hotels being built in historic buildings, offering a unique blend of classic charm and modern amenities.
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Contemporary Design — The use of custom-made furniture and site-specific art in hotel design is becoming a popular trend, creating a visually appealing and immersive experience for guests.
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High-end Amenities — Hotels are increasingly focusing on providing top-notch amenities to cater to the needs of both leisure and business travelers, enhancing their overall experience.
Industry Implications
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Hospitality — The hospitality industry can capitalize on the trend of converting historic buildings into luxury hotels, offering guests a unique and memorable experience.
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Furniture Manufacturing — The growing demand for custom-made furniture in hotel design presents an opportunity for the furniture manufacturing industry to cater to the specific needs of luxury hotel projects.
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Art and Entertainment — Local artists and art programs can benefit from collaborations with hotels, as the trend of incorporating site-specific art creates opportunities for exposure and support.
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