Millicom is launching several free streaming apps for the purpose of boosting mobile usage and data in Latin America.
Post-paid customers will be able to access a variety of content, such as Qello, a high-definition streaming service for live music, concerts and music-based documentaries, as well as Tigo Musc and online gaming app Gameloft. Customers who opt for a pre-paid service model will be offered entertainment, health and fitness apps, in addition to all of the local content.
The company hopes that the free applications will leverage the growing mobile market, increasing the use of data in Latin America. The company wishes to provide Latin American residents with access and opportunity for a "digital lifestyle," offering the quality content and services for free.
Key Themes Behind This Trend
- Free Streaming Apps
- Opportunity to disrupt the traditional paid streaming model by offering free streaming apps.
- Mobile Usage Boost
- Chance to increase mobile usage and data consumption in Latin America through free streaming apps.
- Digital Lifestyle
- Opportunity to provide Latin American residents with access to quality content and services for free, enabling a digital lifestyle.
Where This Applies
- Telecommunications
- Telecom companies can explore opportunities to partner with streaming app providers and offer free streaming services to boost mobile usage.
- Entertainment
- Entertainment industry can leverage the trend of free streaming apps to reach a wider audience and monetize through alternative revenue streams.
- Health and Fitness
- Health and fitness industries can develop free apps to promote wellness and engage Latin American users in a healthy lifestyle.
