Design student Freddy Taylor has created an ultra simplistic design that would attract any vegetable hater to purchase the product. The Geo Organics line was selected for his brief by his own choice. Freddy Taylor was required to choose any brand that he disliked and redesign the packaging to make it more appealing.
Freddy Taylor's design used bags that were made of a semi-transparent shower curtains that was sealed with a hair straightener. The written copy was then screen printed on top of the bag in a fitting typography style. The packaging shows the consumer the product's color and quality.
Freddy Taylor stated his concept was to "Try an[sic] reflect the honesty of the organic brand and product through innovative packaging and a new logo: Bean Bags."