Fred Perry taps Pro-Ject for its new release, sharing a series of turntables inspired by the brand’s shirt colorways. There are three color options for the turntable: maroon/white/ice, white/ice/navy, and black/champagne. Among the features are a built-in adjustable phono pre-amp, a colored platter mat with the Laurel Wreath logo, and an Ortofon OM 10 cartridge with an elliptical diamond stylus. Consumers can match the turntable to their existing Fred Perry wardrobe or opt for a colorway that suits their living space more comfortably.
Pro-Ject manufactures record players with the highest level of craftsmanship and uses industry-leading production methods. The Pro-Ject x Fred Perry ‘Record Deck’ is priced at £450, and is available online at Fred Perry’s website.
Image Credit: Fred Perry
Key Themes Behind This Trend
- Customizable Turntables
- Customizable turntables that can be matched with a person's current wardrobe offer an opportunity to provide personalized products based on individual preference.
- Fashion-inspired Audio Equipment
- Creating audio equipment inspired by successful fashion brands can generate new revenue streams for the audio industry and also make audio equipment more fashion-forward.
- Luxury Turntables
- Designing elegant and distinctive turntables can introduce a new market for high-end consumers who enjoy both music playback and luxury design.
Where This Applies
- Fashion Industry
- Partnering with fashion brands to create audio equipment that is inspired by fashion trends can generate a new revenue stream for the fashion industry and introduce fashion-forward products.
- Audio Industry
- Incorporating customizable options and luxury designs into turntables creates an opportunity to entice the high-end market and differentiate from other audio equipment manufacturers.
- E-commerce Industry
- Providing online sales channels for products such as premium turntables can create a new e-commerce market while targeting music enthusiasts and audiophiles who value premium audio equipment.
