The Francesco Scognamiglia Spring 2011 Collection that recently graced the runway in Milan is something Lady Gaga would be proud of.
Having said that, you can imagine that the pieces were bold and outlandish but not tacky since Francesco Scognamiglia incorporated a sophisticated theme of majestic elegance. Extravagant headpieces, skyrocketing high collars and gigantic bubble sleeves are some of the highlights from the Francesco Scognamiglia Spring 2011 Collection.
Implications - Any company marketing products in a competitive field would be wise to include outlandish, avant-garde designs for their products. By displaying a brash marketing hook and daring consumers to stare at their product, the company shows extreme confidence in their product, drawing interest from consumers and curious onlookers alike.