Esports organization FPX has rebranded its Chinese VALORANT roster ZHUQUE as the game gets closer and closer to its Chinese release this year. ZHUQUE will carry the FPX name in order to bolster its presence in the Asian VALORANT ecosystem and move away from the European market. ZHUQUE was launched by FPX in 2020 and previously competed in the low-tier invitational tournaments within the VALORANT scene. FPX also competes in the League of Legends’ LPL franchise tournament and CS:GO.
“As VALORANT has been set to launch in China, ZHUQUE will take over the banner of FPX VALORANT and continue to compete in the VALORANT esports scene under the name of FPX. Our path to VALORANT was never easy, but now, we’re ready to set foot on a new adventure!” said FPX in a statement.
Image Credit: FPX
Key Themes Behind This Trend
- Chinese Valorant Rosters
- Esports organizations can consider rebranding their Chinese Valorant rosters to establish a stronger presence in the Asian market.
- Expansion Into Valorant
- Esports organizations can explore expanding their competition offerings into Valorant, as it gains popularity with the Chinese market.
- Asian Market Expansion
- Businesses can focus on expanding their presence in the Asian market, particularly in the esports industry, where growth is predicted to continue.
Where This Applies
- Esports
- Esports organizations can leverage the growing popularity of Valorant in China by rebranding their teams and expanding into the game.
- Gaming
- Gaming companies can partner with or sponsor esports organizations in China as a way to tap into the growing esports market in the region.
- Marketing
- Marketing agencies can help esports organizations and gaming companies establish a strong presence in the Asian market by developing effective strategies and campaigns.
