Fox & Robin Offers Premium Workout Gear That's Responsibly Made
Michael Hemsworth — August 14, 2020 — Social Good
References: kickstarter & yankodesign
The Fox & Robin activewear is a high-quality range of garments for athletes and those who favor casual clothing styles to choose when looking for an option that doesn't come at the expense of laborers. The activewear styles from the brand include jogger pants, shorts, hoodies and shirts, which are all crafted with high-quality components in order to make them as comfortable and functional as possible. The direct-to-consumer model of the business means they can keep costs low for both the operation and the customer, while still paying laborers a very fair wage and donating 2% of the profits to worthy causes.
The Fox & Robin activewear identifies the ways in which modern businesses are changing in order to be more ethical and address the demands of consumers.
The Fox & Robin activewear identifies the ways in which modern businesses are changing in order to be more ethical and address the demands of consumers.
Trend Themes
1. Ethical Activewear Production - The trend of producing activewear while ensuring fair wages to laborers and donating profits to worthy causes presents an opportunity for companies to differentiate themselves and build brand loyalty.
2. Direct-to-consumer Business Model - The trend of bypassing middlemen and selling directly to consumers presents an opportunity for companies to offer high-quality products at lower prices while still compensating their workers fairly.
3. Sustainable and High-quality Materials - The trend of using sustainable and high-quality materials presents an opportunity for companies to create durable and eco-friendly activewear that appeals to environmentally conscious consumers.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can benefit from incorporating ethical practices into their supply chain and adopting a direct-to-consumer model to reach new customers.
2. E-commerce - The e-commerce industry can benefit from offering consumers ethically produced activewear through their online platforms, particularly as consumers become increasingly concerned with sustainability and fair labor practices.
3. Sustainable Fashion - The sustainable fashion industry can benefit from expanding into activewear, creating garments that are both stylish and environmentally friendly, and resonating with consumers who prioritize ethical production and sustainable consumption habits.
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