Amazon's 'Four Start Store' in New York City is a pretty interesting and innovative retail concept.
The destination boasts a selection of some of the most popular products on the e-commerce platform, therefore, facilitating "a direct reflection of [Amazon's] customers -- what they're buying and what they're loving."
The inventory barrows from a variety of categories -- from electronics, toys, and books to games, devices, and gadgets. The prerequisite to be in the 'Four Start Store' is that the item needs to have a customer rating of four or higher.
The display of Amazon's physical extension divides items into categories like 'Most-Wished For' or 'Trending Around NYC.' In addition, the 'Four Star Store' calls attention to "relevant customer reviews," integrating the experience-based opinions within the design narrative of merchandising.
Photo Credits: Kiri Masters