For the Forum Fall Winter 2010 Campaign, supermodel Lara Stone posed for photographer Tom Munro alongside Brazil's rising modeling star Marlon Teixeira.
Gionani Bianco provided the art direction for the Forum Fall Winter 2010 Campaign, having Stone and Teixeira pose in an abandoned playground complete with chainlink fences and gritty sand. The fashions showcased encompassed bad girl and bad boy looks including his and her leather jackets and a tight, bra-baring denim jumpsuit.
Implications - TOO SPECIFIC. FIRST SENTENCE SOUNDS TO UNSURE WITH "MIGHT" AND "MAY BE."
While many might assume that depictions of bad girls may be a form of counter-culture, in reality these such portrays are heavily favored by many consumers. These such consumers have tired from bland good girl displays and are instead looking to see something edgier.
What's Driving This Trend
- Edgy Fashion
- The trend of portraying bad girl and bad boy looks have attracted many consumers who are looking for edgier fashion styles.
- Counter-culture Fashion
- Counter-culture fashion has become popular among many consumers as they have grown tired of seeing bland good girl displays.
- Abandoned Playground Theme
- The abandoned playground theme used in the Forum Fall Winter 2010 Campaign can inspire a trend for fashion shoots to incorporate unconventional and gritty settings.
Who This Affects Most
- Fashion
- Fashion designers can incorporate edgier and counter-culture fashion styles to their collections.
- Photography
- Photographers can explore unconventional and gritty settings for fashion shoots to create a more unique and impactful look.
- Advertising
- Advertising agencies can use the abandoned playground theme as inspiration for creating memorable and attention-grabbing campaigns that resonate with consumers.
