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Mater Natura's Forest Fire Awareness Ads Put Everything Up in Flames

 - Aug 6, 2014
References: & coloribus
These forest fire awareness ads from Mater Natura show pieces of nature that suffer from the devastation, beyond just trees. Each of the print ads calls attention to a specific plant or creature, making whisper-thin notes like: "In a nuclear disaster, only cockroaches survive—in a forest fire, not even them," and "Chameleons change color—a lot of them are turning gray."

In the 'Denounce Forest Fires. Protect Life' Mater Natura ads, flowers, reeds, reptiles and butterflies are made up of smoke, charred materials and bright red flames, giving an eerie reminder that all of this wildlife needs protection from being lost forever to a forest fire, and if they don't stand a chance, neither do we.