If beer happened to be associated to a specific sport-inspired drinking game, it would be ping pong, yet the Ford Jekson pack hopes to change that. Ford Jekson is a six-pack of beer bottles that have been shaped like bowling pins. Encased in what appears to be wood in place of glass, Ford Jekson comes with a ball to knock the bottles down with. Not only can this be a fun drinking game, the bottles can be reused for more wholesome playing later on.
Designed by Constantin Bolimond, a designer based in Moscow, Russia, the Ford Jekson beer pack is currently a concept. Yet it encourages people to think about beer as more of an experience than a simple drink. Not to mention that it is an eco-friendly idea, giving bottles a second life.
What Makes This Trend Stand Out
- Sport-inspired Packaging
- The Ford Jekson beer pack showcases the trend of incorporating sports elements into packaging design, turning drinking into a game.
- Reusable Packaging
- The Ford Jekson beer bottles demonstrate the trend of sustainable packaging, encouraging consumers to give bottles a second life.
- Enhanced Drinking Experience
- The Ford Jekson concept encourages consumers to view beer as more than just a beverage, highlighting the trend of creating immersive and memorable drinking experiences.
Sectors Adopting This
- Beverage Packaging
- The innovative sport-inspired packaging of the Ford Jekson beer bottles presents disruptive innovation opportunities in the beverage packaging industry.
- Sustainable Products
- The reusable aspect of the Ford Jekson beer bottles provides an opportunity for disruptive innovation in the sustainable products industry.
- Alcohol and Hospitality
- The Ford Jekson concept of enhancing the drinking experience can inspire disruptive innovation in the alcohol and hospitality industry by transforming traditional bar and entertainment experiences.
