PES is an animation creator that recently put together a series of stop motion food games that recreate retro arcade games using edible ingredients. The result is a series of familiar foods such as pizza, cupcakes and muffins standing in as iconic characters such as Pac-Man.
The film is entitled 'Game Over' and it utilizes stop motion animation to capture the food redesigned as game characters in individual images. Each picture captures a minuscule movement and when the entirety is strung together, it forms a scene out of one of the games. The movie focuses on Pac-Man recreating the iconic circular character out of a pizza and the Ghost villains from eggs and pieces of candy.
What Makes This Trend Stand Out
- Edible Gaming
- There is an opportunity for the food and gaming industries to collaborate and create more interactive and immersive gaming experiences using edible items and stop motion animation.
- Retro Game Revival
- There is a trend of bringing back iconic retro games in new and creative ways, providing an opportunity for companies to tap into nostalgia and reinvent classic games for modern audiences.
- Alternative Mediums
- Stop motion animation offers a compelling and unique medium for companies to showcase their products and brand messaging and can be leveraged in creative ways across a variety of industries.
Sectors Adopting This
- Food and Beverage
- Food companies can explore the potential of using edible items and stop motion animation to create new and interactive dining experiences for customers, as a strategy to set themselves apart from competitors.
- Gaming
- Gaming companies can build on the trend of retro game revival through collaborations with creatives in other industries, including animation studios and food companies, to create unique gaming experiences that tap into nostalgia and engage players in new ways.
- Advertising and Marketing
- Stop motion animation can be used as a novel medium to convey brand messaging and advertise products across a wide range of industries, capturing viewer attention through its unique style and specificity of detail.
