Some may argue that the analog watch hasn't changed a great deal in generations. The Followatch is a unique new concept that was entered into the 2013 Red Dot Design Award competition, challenging the predictable look of the two-handed dial.
Together, Jeun Eun Seng, Yu Jaehoon, Kim Jin Hyck, Yeo Hwa Jeong and Lee Pyeong Deung came up with an exaggerated ring that dominates the wrist between its two black straps. The actual face of the chronograph, however, is a much smaller circle that sits within this round frame.
Featuring a dot and a line to indicate the hour, the inner part of the Followatch orbits around the inside edge of the hoop according to the wearer's position. It will constantly reorient itself to afford the most intelligible view of its numberless surface.
Key Themes Behind This Trend
- Orbiting Analog Timepieces
- The concept of a rotating watch face could disrupt the traditional analog watch industry by offering a new take on timekeeping.
- Innovative Watch Design
- The Followatch's unique design offers an opportunity for disruptive innovation in the watchmaking industry.
- Minimalist Timepieces
- The simple dot and line design of the Followatch presents an opportunity for a trend of minimalist watch faces.
Where This Applies
- Watchmaking
- The Followatch's innovative design offers opportunities for disruption and differentiation in an established watchmaking industry.
- Design
- The concept of the Followatch could inspire other designers to create their own unique and innovative timepieces.
- Fashion Accessories
- The minimalist design of the Followatch offers a disruption opportunity to the existing watch market that focuses on more elaborate timepieces.
