Ford is offering a built-in flux capacitor in honor of today's momentous date as the time-travel destination of Marty and Doc in the Back to the Future II film. October 21, 2015 -- the exact date that the pair typed into the DeLorean time machine -- will mark the first day of the pseudo-promotion.
Ford Focus and Feistas purchased have the option to come with a time machine in the car's dashboard. The sleek flux capacitor is made up of a gold and red machine with three thin flashing lights, all enclosed in a glass rectangular box.
Garnering major attention for Ford and branding the car company as fun-loving and culturally hip, the ad even uses humorous warning subtitles at the bottom like, "Avoid your past self at all costs as this could potentially cause a rift in the space-time continuum."
Why This Trend Is Growing
- In-car Entertainment
- Ford's built-in flux capacitor could be a starting point for more in-car entertainment options and experiences.
- Pop Culture Branding
- Ford showcasing its cultural relevance with a Back to the Future-themed promotion indicates opportunities for other brands to capitalize on pop culture trends.
- Nostalgia Marketing
- Using nostalgia to establish a connection with consumers is a trend that could lead to innovative and successful marketing campaigns.
Industries Being Reshaped
- Automotive
- The automotive industry can venture into creativity and fun in-car features similar to Ford's built-in flux capacitor.
- Entertainment
- Linking products to pop culture, like Ford's Back to the Future-themed promotion, creates opportunities for the entertainment industry to collaborate with brands.
- Marketing
- Capitalizing on consumer nostalgia in marketing campaigns, as demonstrated by Ford, could lead to more innovative and effective strategies in the marketing industry.
