Stas Neretin recently designed a series of skincare products that flush pink when touched. While brands are constantly finding new ways to make their product stand out on store shelves, these reactive bottles take the concept of innovative packaging to a whole new level.
Neretin's clever packing is for a skincare line aptly titled 'Naked.' The various jars, tubes and bottles in the line are all finished with a color that resembles that of bare skin. The paint used to achieve this look is thermochromatic, which means that it will respond to warmth. As a result, touching the outside of the package causes the exterior to flush pink.
The reactive packaging gives the collection a human-like quality that sets it apart from comparable products.
What's Driving This Trend
- Thermochromatic Packaging
- Opportunity for companies to create innovative and interactive packaging that changes color based on touch or temperature.
- Humanizing Product Packaging
- Disruptive innovation opportunity to make products stand out on shelves and appeal to consumers' emotional connections by giving packaging human-like qualities.
- Experience-driven Product Packaging
- Trend towards creating packaging that enhances the overall user experience through interactive and visually engaging design elements.
Who This Affects Most
- Skincare
- Opportunity for brands to add value to their products by incorporating innovative packaging that enhances the user experience and sets them apart from competitors.
- Cosmetics
- By using thermochromatic paint on product packaging, companies can create visually engaging products that stand out on store shelves.
- Consumer Goods
- Disruptive innovation opportunity for companies to explore unique and interactive packaging designs that appeal to consumers' emotions and enhance their overall experience with the product.
