Vibrant Orange Technical Outerwear

Stone Island Launches the Fluo Collection for the SS19 Season

Stone Island launches the Fluo collection to add to its ongoing Spring/Summer 2019 roster. The design highlights design cues by David Fluo himself, spotlighting the star-structured Japanese polyester blended with polyamide substrate. It went through a dyeing process that functions at high temperatures along with an anti-drop agent to be washed after in 60 degree Celsius temperature.

The capsule features a knit cardigan, hooded blouse, bomber jacket, hooded coat, a hood, and a tee. Some standout details include the triple ply performance material that makes up the hooded top with a special water column measuring out to be 8,000mm. It also has an exterior that boasts a membrane that resists wind, water, without disrupting its breathability factors.

Fluo Collection
Stone Island's Fluo collection showcases vibrant orange technical outerwear.
Japanese Polyester Blend
The use of star-structured Japanese polyester blended with polyamide substrate in the Fluo collection presents disruptive innovation opportunities in technical outerwear.
Triple Ply Performance Material
The triple ply performance material used in Stone Island's Fluo collection presents disruptive innovation opportunities for enhanced wind and water resistance in outerwear.

Industries Being Reshaped

Fashion
The Fluo collection by Stone Island showcases disruptive innovation in technical outerwear within the fashion industry.
Textile
The use of Japanese polyester blend and triple ply performance material in the Fluo collection presents disruptive innovation opportunities in the textile industry.
Outdoor Gear
Stone Island's Fluo collection presents disruptive innovation opportunities in outdoor gear with its enhanced wind and water resistance features.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 16%
Freshness 8%