The FlowingData East London menu graph displays coffee items according to ingredients. In place of lists of americanos, espressos, macchiatos and teas are colored references to milk, chocolate, air and water.
Linear strips of chalk are marked according to how much of each ingredient is present in the featured drinks. The longer the lines, the more of the displayed contents.
This ratio concept breaks with typical menus. While many know only the flavor of familiar drinks, the actual quantities of caffeine or water are often unknown. This delivers those quantities in a direct manner, enabling customers to pick and choose beverages based on specific personal preferences. This will certainly give rise to a dedicated java following.
What Makes This Trend Stand Out
- Ingredient-focused Menus
- Tracking food and drink ingredients in a direct manner will revolutionize customer choices and preferences.
- Ratio Concepts
- Introducing ratio concepts to menus will give customers more control over what goes into their food and drinks.
- Transparent Menu Design
- Transparent menu design will become a popular trend in the food and beverage industry, as it allows customers to know what they are consuming.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can benefit from implementing ingredient-focused menus to attract new customers and increase sales.
- Restaurant
- Restaurants can differentiate themselves from competitors by providing more transparent menu options with visible ratios of ingredients.
- Cafes
- Cafes can utilize ratio concepts to create specialty coffee drinks with customer preferences in mind.
