Mind-Boggling Flower Parades

The Netherland's Corso Zundert Stuns with Dahlia-Covered Floats

It is hard to comprehend that the floats driven down the streets in the small town of Zundert, the Netherlands, for the world's largest flower parade are made entirely out of dahlias. Ranging in subject matter, colors and shapes, the flower parade floats all have one thing in common: gigantic sizes. That, and detail. In spite of being made out of flowers, the muscles of a flexing horse bulge out and the plumes of a bird will take people's breath away.

The annual flower parade was comprised of 20 floats, each of which were created by various districts within the city. Of course, the the first place prize was awarded to the brawny horse float, Horsepower. It does have a hilarious amount of personality, after all.

Gigantic Flower Floats
There is an opportunity to innovate by creating even larger and more impressive flower floats for parades and events.
Detail in Flower Art
There is a potential for disruptive innovation by exploring new techniques and technologies to create intricate and realistic flower sculptures.
Collaborative Float Creation
There is a chance to revolutionize the process of creating flower parade floats by implementing collaborative efforts between districts, artists, and communities.

Sectors Adopting This

Floral Design
The floral design industry can capitalize on the trend of creating larger and more detailed flower sculptures for events and parades.
Event Management
The event management industry can explore new opportunities to incorporate flower parades as a unique and visually stunning attraction for various events.
Community Engagement
Communities and local governments can seize the opportunity to foster collaboration and creativity through organizing and supporting flower parade events.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 11%
Freshness 8%