For its new range of flocked flooring, Forbo channels a vast number of artistic influences. The collection goes under the name of 'Flotex' and is comprised of seven inclusive design categories. The manufacturing of the flocked flooring covers is exceptionally interesting. Forbo digitally prints the designs with state-of-the-art technology and each piece has a meticulous sense and dedication to detail. This is exhibited with the presence of "above 70 million nylon fibers per square meter."
The collections of flocked flooring include the Flotex Vision, Flotex by Tibor, Flotec Naturals, Flotex Designer and more. While the first subcategory offers over 500 printed designs "based on the rich-hued floral and graphic patterns," the design-forward collection pays tribute to renowned artists like Vincent Van Gogh.
Forbo's New Collection is Extremely Visually Engaging & Intricate
1. Artistic Flocked Flooring - Disruptive Innovation Opportunity: Incorporating unique and visually engaging designs into flooring materials can create a new market for artistic and customizable flooring options.
2. Digital Printing Technology - Disruptive Innovation Opportunity: Advancements in digital printing technology can revolutionize the manufacturing process of flooring materials by allowing for highly detailed and intricate designs.
3. Design-inspired Collections - Disruptive Innovation Opportunity: Collaborating with renowned artists and incorporating design-forward collections can attract a wider range of consumers seeking unique and stylish flooring options.
1. Flooring Industry - Disruptive Innovation Opportunity: Embracing artistic and digitally printed flooring materials can differentiate companies within the competitive flooring industry and attract design-conscious customers.
2. Printing Technology Industry - Disruptive Innovation Opportunity: Developing cutting-edge digital printing technology for use in flooring manufacturing can open new avenues for growth and collaboration within the printing industry.
3. Interior Design Industry - Disruptive Innovation Opportunity: Collaborating with renowned artists and incorporating design-inspired collections can enhance the value proposition of interior designers and attract clients seeking unique flooring options.