Malibu Rum's Flip-Flop Insoles can be Slid into Winter Boots
Emma Andersson — December 5, 2019 — Pop Culture
References: maliburumdrinks
Malibu rum just launched what claims to be the world’s first flip-flops adapted for the winter season: The flip-flop insoles. By re-designing the beloved summer companion, the flip-flop sandal, the insoles are engineered to fit inside your winter boots. In order to give users an even more authentic “beach day feeling”, the kit is being delivered with a bottle of real beach sand to be sprinkled down your boots.
The innovative insoles are developed by Malibu rum global together with Swedish creative studio ODD Company. The insoles are made from natural cork and recycled leather and are carefully balancing functionality and style. All pairs are being handmade in Sweden by a local shoemaker and the kit is available in a limited edition.
The innovative insoles are developed by Malibu rum global together with Swedish creative studio ODD Company. The insoles are made from natural cork and recycled leather and are carefully balancing functionality and style. All pairs are being handmade in Sweden by a local shoemaker and the kit is available in a limited edition.
Trend Themes
1. Winter-adapted Footwear - There is an opportunity for companies to create winter-ready footwear that is comfortable and stylish.
2. Multi-use Accessories - Accessories that can be adapted for different seasons appeal to consumers who want versatility in their purchases.
3. Authenticity Marketing - Marketing campaigns that focus on creating an authentic feeling for consumers can be successful in attracting attention to new products.
Industry Implications
1. Footwear Manufacturing - Footwear companies can incorporate sustainable materials into their products that offer multi-seasonal capabilities.
2. Tourism and Travel - Travel companies can market these winter flip-flops as an accessory that creates an authentic beach experience even in cold climates.
3. Alcoholic Beverages - Alcoholic beverage companies can expand their product offerings by partnering with fashion companies to create innovative accessories that complement their brand.
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