The Flip Flops Monkey is a Massive Eco-Conscious Exhibit

 - Feb 11, 2011   Updated: Jul 19 2011
References: zeutch
The massive Flip Flops Monkey Sao Paulo, Brazil was designed and built by a group of students for Pixelshow 2010.

Made entirely out of brightly colored flip flops, the huge art exhibit not only looks cool but is also one that has eco credentials as well. Once the Flip Flops Monkey is eventually dismantled, its ingredients will find second lives providing comfortable and breezy footwear for the residents of Sao Paulo.

Implications - Society has become so saturated with advertising that consumers have become desensitized to their messages. A refreshing alternative to print and digital ads are publicity stunts or live art sculptures as they are memorable and interactive. Companies should consider these alternatives to traditional advertisements to appeal to potential consumers.