The Pura Vida tequila brand prides itself on creating expertly flavored liquor that is sweetened with 100% natural agave nectar rather than any artificial sweeteners. The brand also offers a variety of specialty blends as well as a signature blanco.
Tequila is a popular liquor choice, pairing well with sweet flavors and scented aromas. Pura Vida highlights the traditional drink by creating a product filled with high-quality ingredients including agave. The brand distills its tequila in house with aromatic notes of spicy jalapeno, sweet lemongrass and refreshing citrus. The agave complements these with a natural sweet honey-like taste rather than artificial flavors.
The use of natural ingredients like agave speaks to a brand's initiative to aim to use more wholesome and higher quality components in its products.