Bols recently created a few new flavored liqueur products inspired by the tastes that many consumers are looking for on the market. In particular, the new Pineapple Chipotle flavor blends the familiarity of fresh, tropical pineapple juice with tropical flavor with a hint of heat from smoked chipotle.
The flavorful liqueur was created to be the perfect addition to martini and margarita cocktails. In order to launch this exotic new offering, Bols is launching a global cocktail competition that will combine competition with education. 6,000 bartenders from all over teh globe will be taking on 12 tasks based on the "12 commandments of bartending" at the Bols Bartending Academy.
This flavored liqueur from Bols joins a line of other exotic flavors like green tea, coconut, sour apple and sea buckthorn.
Why This Trend Is Growing
- Exotic Liqueur Flavors
- There is an opportunity to create new and unique liqueur flavors that blend familiar tastes with unexpected ingredients.
- Global Cocktail Competitions
- Hosting global competitions that combine education and competition can generate interest and engage bartenders in creating new cocktails.
- Functional Cocktail Additions
- Offering cocktail add-ins with functional benefits, such as pineapples with anti-inflammatory properties, can appeal to health-conscious consumers.
Industries Being Reshaped
- Alcoholic Beverages
- The alcoholic beverage industry can create new and exotic flavors to appeal to consumers looking for unique taste experiences.
- Hospitality
- The hospitality industry can host global competitions that engage bartenders and educate them on new cocktail trends and techniques.
- Health and Wellness
- The health and wellness industry can promote functional cocktail additions, like pineapple juice, to appeal to consumers looking for added health benefits in their drinks.
