Nespresso Introduced Flavored Coffees for Millennial Consumers

 - Nov 24, 2016
References: nespresso & foodbev
Targeting Millennial consumers who are interested in exotic and flavored coffees, these new Nespresso capsules are now part of the brand's permanent collection. Including Espresso Caramel and Espresso Vanilla, the new Nespresso capsules focus on creating a delicious beverage that merges flavor profiles for consumers seeking variety.

Coffee culture amongst Millennial consumers remains quite strong with many seeking out ways to experiment with different flavors to find new favorites. The new Nespresso coffees come as a response to Symrise research that found a large number of Millennial coffee drinkers hold a strong favor for flavored coffee, according to Nespresso owner Nestle.

The new Nespresso capsules will be made available within the hospitality industry in order to provide out-of-home coffee experiences that deviate from the norm.