Wearables are beginning to become commonplace for many adult consumers, so brands are seeking to expand market reach with new solutions like the Fitbit Ace 2. Engineered for children aged six and up, the device has an adjustable design that will accommodate kids as they grow and helps to encourage them to get more active throughout the day. The swimproof wearable allows kids to wear it in the shower or in the pool to accommodate busy lifestyles and features a battery that will offer up to five days of functionality per charge.
The Fitbit Ace 2 wearable also connects seamlessly with the accompanying smartphone app to let parents keep an eye on how much activity kids are getting to ensure they are leading a healthy lifestyle.
Why This Trend Is Growing
- Kid-friendly Wearables
- Opportunity for brands to create wearables specifically designed for children to encourage healthy habits and physical activity.
- Swimproof Technology
- Opportunity to develop new devices and accessories that are waterproof and suitable for use in the shower or swimming pool.
- Parental Monitoring Apps
- Opportunity to create smartphone apps that allow parents to monitor their children's activity levels and encourage a healthy lifestyle.
Industries Being Reshaped
- Wearable Technology
- Disruptive innovation opportunity in the wearable technology industry to cater to the specific needs of children.
- Swimwear
- Opportunity for swimwear brands to incorporate functional technology into their products, such as swimproof wearables.
- Mobile App Development
- Disruptive innovation opportunity for app developers to create user-friendly and informative parental monitoring apps.
