With its Fit for Food initiative, Fitbit aims to help people who want to get fit as well as those who are in need of food. Those who have purchased a wearable tracker are able to feel good knowing that by keeping themselves in shape, they're helping to end hunger in millions of Americans. The program to burn calories and give calories has an ultimate goal of a billion calories to burn.
The ad introducing Fit for Food is a comical one that demonstrates how easy it is to burn calories through dancing and commuting, as well as the frustrations of sticking to fitness goals. By adding that extra bit of motivation, this program should make it easier to stay on track for the wellbeing of yourself and others.