With its Fit for Food initiative, Fitbit aims to help people who want to get fit as well as those who are in need of food. Those who have purchased a wearable tracker are able to feel good knowing that by keeping themselves in shape, they're helping to end hunger in millions of Americans. The program to burn calories and give calories has an ultimate goal of a billion calories to burn.
The ad introducing Fit for Food is a comical one that demonstrates how easy it is to burn calories through dancing and commuting, as well as the frustrations of sticking to fitness goals. By adding that extra bit of motivation, this program should make it easier to stay on track for the wellbeing of yourself and others.
What's Driving This Trend
- Fitness-donation Programs
- Opportunity for businesses to create programs that turn fitness activities into donations for social causes.
- Calorie Tracking Wearables
- Growing demand for wearable devices that track calorie burn and provide incentives for physical activity.
- Social Impact Fitness Apps
- Development of mobile apps that combine fitness tracking with charitable giving to drive social impact.
Who This Affects Most
- Health and Wellness
- Disruptive innovation opportunity to integrate fitness and charity in health and wellness industry.
- Technology and Gadgets
- Opportunity for tech companies to develop innovative wearable devices that incorporate donation features.
- Non-profit and Social Impact
- Chance for non-profit organizations to collaborate with fitness brands for mutual benefit and social impact.
