The Jack in the Box Fish Burrito is Here Just in Time for Lent
Michael Hemsworth — February 12, 2019 — Lifestyle
References: jackinthebox & chewboom
The Jack in the Box Fish Burrito has been announced as the latest menu item from the QSR brand that will offer consumers an alternative product to pick up if they are participating in Lent.
The burrito is made with two filets of Alaskan pollock that have been 100% wild caught, a drizzle of creamy chipotle sauce and shredded lettuce all served in a warm flour tortilla. This brings an alternative meat product to the market that is great for consumers who participate in Lent, but also for pescatarians who avoid red meat and chicken in favor of fish.
The Jack in the Box Fish Burrito can be purchased on an individual basis or as part of the $5 Fish Burrito Combo that comes complete with fries and a drink.
The burrito is made with two filets of Alaskan pollock that have been 100% wild caught, a drizzle of creamy chipotle sauce and shredded lettuce all served in a warm flour tortilla. This brings an alternative meat product to the market that is great for consumers who participate in Lent, but also for pescatarians who avoid red meat and chicken in favor of fish.
The Jack in the Box Fish Burrito can be purchased on an individual basis or as part of the $5 Fish Burrito Combo that comes complete with fries and a drink.
Trend Themes
1. Alternative Lenten Menus - Restaurants should consider adding alternative meat products to their menus during the Lenten season to appeal to customers who avoid red meat and chicken.
2. Pescatarianism - Restaurants should consider offering more fish-based menu options to appeal to customers who avoid meat altogether.
3. Combo Meal Deals - QSRs should consider offering combo meals with limited time items to increase their sales and customer engagement.
Industry Implications
1. Quick Service Restaurants - QSRs can capitalize on Lenten season by adding alternative meat products to their menus that appeal to pescatarians and vegetarian customers.
2. Seafood Restaurants - Seafood restaurants can capitalize on the increasing popularity of pescatarianism by offering more fish-based menu options.
3. Fast Food Industry - Fast food brands can increase their sales by offering combo meals with limited time items like the Jack in the Box Fish Burrito.
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