The Church's Chicken Fish Fry Sandwich is being launched by the QSR brand as a new menu item for the 2022 Lent season that will provide consumers with an alternative option to try out in a lead up to Easter. The sandwich is crafted with wild-caught Pollock that is coated in a crispy crust made with panko and is served on a honey-buttered brioche bun. The sandwich comes with a side serving of tartar sauce that can be placed directly onto it or perhaps even used as a dunking sauce.
The Church's Chicken Fish Fry Sandwich can be ordered on its own or as part of a combo, and is arriving at select locations in California, Nevada, Arizona, New Mexico, Texas and Colorado.
Image Credit: Church’s
Why This Trend Is Growing
- Lenten Menu Offerings
- QSR brands can offer alternative menu items during Lent season to attract more customers.
- Sustainable Seafood
- Restaurants can promote the use of sustainably-sourced seafood in their menu items to cater to environmentally-conscious consumers.
- Sauce Innovations
- Developing unique and interesting dipping sauces can enhance customers' experience and differentiate QSR brands from their competitors.
Industries Being Reshaped
- Fast Food
- Fast food chains can benefit from launching special seasonal menu items to boost sales and attract new customers.
- Seafood
- The seafood industry can capitalize on the growing demand for sustainably-sourced fish by promoting eco-friendly fishing practices.
- Condiments
- Condiment companies can partner with QSR brands to develop unique dipping sauces and packaged condiments to sell to customers.
