This clever fish ad demonstrates just how fresh this fishing operation's catches are. Based out of France, Poisson Frais (or Fresh Fish) is using this print advertising campaign to show how their fish gets from their boats to your place in under 24 hours.
The fish ad features a fork whose prongs are shaped to look like a trident at the end. The prongs also each individually form fishing lures buy curling at the end. A tool typically used to poach fish, the brilliant imagery gets the job done. The art director and copywriter for this food-focused fish campaign is Helena Colin. While very simplistic, this poster gets its point across and is extremely effective.