Fireclay Tile Gives Old Toilets New Life

 - Jan 15, 2011   Updated: Jul 5 2011
References: fireclaytile & 3rings.designerpages
California-based Fireclay Tile has been actively pursuing and collecting waste porcelain products like old toilets.  These rather chunky items survive a trip to the landfill and are repurposed into beautiful ceramic tiles.

Working with local recyclers, the reclaimed porcelain is ground down and comprises more than 70 percent of a new tiles material.

The Debris and Express Series tiles from Fireclay Tiles is an unconventional solution to discarded porcelain bowls.

Implications - The green revolution has informed the ethical decision making of a new generation of young adults. This group values waste reduction and efficient design. Companies looking to form a deeper relationship with this demographic should champion the successes of their environmental strategies.