Advertising on TV is a mainstay aspect of the medium that can often miss the mark by delivering the wrong ads to certain demographics, so the 'Filtrie' has been developed as a way to change this. The unit works by enabling users to choose the kinds of ads that will or won't be seen on their television to ensure they suit their needs as seamlessly as possible. This will come as welcome news to parents who want to prevent their children from viewing inappropriate ads, while also letting them choose the most relevant ones for their family or lifestyle.
The 'Filtrie' device comes as an upstream approach to advertising customization that puts the power in the hands of the user.
Key Themes Behind This Trend
- Personalized Advertising
- The 'Filtrie' device offers a disruptive innovation opportunity for personalized advertising by allowing users to choose the kinds of ads that will be seen on their television.
- Targeted Marketing
- The 'Filtrie' device presents a disruptive innovation opportunity for targeted marketing by enabling users to select the most relevant ads for their family or lifestyle.
- Ad Blocker Technology
- The 'Filtrie' device signifies a disruptive innovation opportunity for ad blocker technology as it empowers users to prevent viewing inappropriate ads on their TVs.
Where This Applies
- TV Advertising
- The 'Filtrie' device creates a disruptive innovation opportunity for the TV advertising industry by allowing users to have more control over the ads they see.
- Parental Control
- The 'Filtrie' device offers a disruptive innovation opportunity for the parental control industry as it facilitates preventing children from viewing inappropriate ads on TV.
- Consumer Electronics
- The 'Filtrie' device presents a disruptive innovation opportunity for the consumer electronics industry by introducing a new device that enhances the TV viewing experience through ad customization.
