Advertising on TV is a mainstay aspect of the medium that can often miss the mark by delivering the wrong ads to certain demographics, so the 'Filtrie' has been developed as a way to change this. The unit works by enabling users to choose the kinds of ads that will or won't be seen on their television to ensure they suit their needs as seamlessly as possible. This will come as welcome news to parents who want to prevent their children from viewing inappropriate ads, while also letting them choose the most relevant ones for their family or lifestyle.
The 'Filtrie' device comes as an upstream approach to advertising customization that puts the power in the hands of the user.
Advertising Customization Devices
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