The Filigranes Librarie campaign puts the novel art fad to good use. While this ad is not as shocking as the bookstore's previous ad campaign, which involved some very compromising positions with cockroaches, it is imaginative.
Conceived and executed by Brussels-based ad agency Air, the Filigranes Librarie campaign features some classic emotional responses such as 'Snif,' 'Hahaha!' and 'Aaah!' Through these exclamations, the Filigranes Librarie campaign offers some examples of why people read books, only to then pose the question, "And you, why do you read?"
The Filigranes Librarie campaign's art direction was by Antoinette Ribas and it was photographed by Marc Paeps with artwork by Isaac Salazar, who is known for his Book Origami series.
Key Themes Behind This Trend
- Novel Art Ads
- Using art in advertisements is becoming increasingly popular as brands seek to captivate audiences with visually appealing and creative campaigns.
- Emotional Response Advertising
- Advertising campaigns that evoke emotional responses from consumers are becoming more prevalent as brands try to form deeper connections with their target audience.
- Book Art
- Artists repurposing books into unique art pieces is a growing trend that is gaining popularity and attention in the art world as well as in advertising.
Where This Applies
- Publishing
- Publishing companies could incorporate unique book art in their book covers to differentiate and add value to their products.
- Advertising
- Ad agencies can create visually captivating campaigns by incorporating book art and emotional messaging to better connect and engage with consumers.
- Art
- Museums and art galleries can feature book art exhibitions to showcase the versatility and creativity of artists who use books as medium for their work.
