The Filigranes Librarie campaign puts the novel art fad to good use. While this ad is not as shocking as the bookstore's previous ad campaign, which involved some very compromising positions with cockroaches, it is imaginative.
Conceived and executed by Brussels-based ad agency Air, the Filigranes Librarie campaign features some classic emotional responses such as 'Snif,' 'Hahaha!' and 'Aaah!' Through these exclamations, the Filigranes Librarie campaign offers some examples of why people read books, only to then pose the question, "And you, why do you read?"
The Filigranes Librarie campaign's art direction was by Antoinette Ribas and it was photographed by Marc Paeps with artwork by Isaac Salazar, who is known for his Book Origami series.
Novel Art Ads
More Stats +/-
Curvilinear Bookworm Loungers
Danger-Avoiding Auto Ads
TV Detective Ads
Playful Animal-Preserving Ads
Unmasking Eyeglass Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.