Filigranes Bookstore Uses Sex With Cockroaches To Sell Books

By: Ayman - Published: Jan 27, 2009 • References: aironair & adsoftheworld
Hey kids, stop watching TV and make your own movie by reading a book. Sounds like a cool creative concept, right?

But did Dutch ad agency Air, Brussels have to use movie concepts as twisted as those in the ads for Filigranes bookstore?

A Las Vegas romp between a hot chick and a giant cockroach, a Bollywood half-man half-roach prince laying on a bed being serviced by an Indian woman, and surreal scenes with a bat-roach hanging upside down…

The ads were photographed by Paul Ruigrok with creative director/ copywriter Véronique Sels, and art directors Sophie Norman, Nam Simonis and Anthony Hirschfeld. Stats for Getting Intimate With Insects Trending: Older & Warm
Research: 39,523 clicks in 381 w
Interest: 4 minutes
Concept: Getting Intimate With Insects
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: futuristic surrealism vodka ads, 30 surrealist innovations, and surreal balloontography.