The McDonald's FIFA World Cup Fantasy game just launched on FIFA's website, where you can now build, manage and trade team members to build the ultimate squad. Team member choices must be in before the opening day of this year's 2014 FIFA World Cup on June 12th.
Building a fantasy team is just one way fans continue the excitement between matches and if you're a particularly good fantasy team manager, McDonald's has some pretty sweet prizes lined up this year. Prizes include armbands signed by Brazilian team captains, Adidas' Brazuca balls, as well as a grand prize of a Kia Soul that will be given to the ultimate winner of McDonald's FIFA World Cup Fantasy.
What's Driving This Trend
- Fantasy Sports
- The rise of fantasy sports presents an opportunity for companies to create their own fantasy games based on popular sports events like the FIFA World Cup.
- Gamification
- Gamification can be used in industries beyond gaming, such as marketing and education, to increase engagement and customer loyalty.
- Interactive Marketing
- Through interactive marketing campaigns like the McDonald's FIFA World Cup Fantasy game, companies can create a unique experience for customers while also promoting their brand.
Who This Affects Most
- Sports
- Sports teams and leagues can implement fantasy games to increase fan engagement and provide a new marketing opportunity.
- Marketing
- With the rise of gamification, marketing departments can incorporate interactive game elements into campaigns to increase customer engagement and loyalty.
- Automotive
- By partnering with companies like McDonald's for sponsorship deals, automotive brands can gain exposure and potentially expand their customer base.
