The North Face Japan follows up its recent Mountain Office campaign made for its Urban Exploration SS20 range with the new FIELUDENS collection. This entire capsule features a wide selection of specially designed camp gear that ranges from functional items to carrying goods.
The collection prepares for the outdoors through a variety of ways -- the capsule features 11 products in total. This includes some tote bags, tents, chairs, soft cooler boxes, and much more. The color palette of the entire capsule spotlights a blend of olive green and black for a minimal, yet neutral design language. The FIELUDENS collection is set to launch at some Japanese retailers including Goldwin.
Image Credit: The North Face Japan
Key Themes Behind This Trend
- Neutral Tonal Design
- Opportunity for disruptive innovation in creating minimalist, neutral-toned designs for camping gear
- Functional Camp Gear
- Opportunity for disruptive innovation in developing functional and versatile camping gear
- Capsule Collections
- Opportunity for disruptive innovation in creating limited-edition or specialized collections for outdoor enthusiasts
Where This Applies
- Outdoor Retail
- Opportunity for disruptive innovation in the outdoor retail industry with the introduction of neutral-tonal camping gear
- Fashion and Apparel
- Opportunity for disruptive innovation in the fashion and apparel industry by incorporating functional and stylish camp gear designs
- Travel and Adventure
- Opportunity for disruptive innovation in the travel and adventure industry by offering specialized camp gear collections to enhance outdoor experiences
