On Monday August 15th, the launch of this mega company's newest cereal resulted in the Kellogg's Fiber Plus Cupcake commercial.
In this advertisement, Fiber Plus had the audacity to challenge the award-winning bakery Perfect Circle Cupcakery (winner of 2011 Food Network’s Cupcake Wars) and its popular chocolate lava cupcake to a taste test. So which tastes better you ask? The cupcake or the fiber plus cereal? Well, the answer should be pretty intuitive, the cupcake won the taste test.
The point is that Kellogg's understands that it cannot compete with a cupcake, but that the new Caramel Pecan Crunch cereal still tastes really good. So good, in fact, that you will have a hard time believing that it really is a fiber cereal.
The Kellogg's Fiber Plus Cupcake commercial was filmed at the Perfect Circle Cupcakery in California.
What Makes This Trend Stand Out
- Sweet-tasting Health Food
- Opportunity for developing healthier alternatives to sweet treats and desserts while still providing a delicious taste.
- Marketing Through Product Challenges
- Opportunity for companies to showcase their products and generate buzz through friendly competition and challenges against other popular products or brands.
- Innovative Advertising Tactics
- Opportunity for companies to creatively advertise their products through novel and unique approaches to traditional advertising methods.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to experiment with healthier, yet still delicious products to capture the health-conscious market.
- Advertising
- Opportunity for advertisers and marketing professionals to create unique advertising campaigns focusing on friendly competition and product challenges.
- Entertainment
- Opportunity for entertainment companies to incorporate product challenges and competitions into TV shows, films, or web series as an interactive element for viewers.
